Our Story
Corporate event plannerswith hospitality pedigree
From luxury hospitality to strategic event management, transforming business gatherings into catalysts for culture and growth.
Founder's Story
From Luxury Hospitality to Strategic Excellence
With over a decade of experience at the pinnacle of luxury hospitality, including serving VIP clients at world-renowned hotels in Milan and London, Tatiana Untura brings an unparalleled level of service excellence to business event management.
After orchestrating multiple successful events at ScreenCloud, from intimate leadership offsites to 100-person customer conferences and international trade shows, Tatiana founded Catalyst to help ambitious SMBs transform their events into strategic business assets.
Every event is an opportunity to strengthen culture, align teams, and drive measurable business outcomes. We don't just manage logistics; we create experiences that become catalysts for growth.
“True luxury in events isn't about excess. It's about creating purposeful experiences that deliver lasting business impact.”
Founder's Story
When Everything Depends on Getting It Right
How a 3-week deadline became the foundation for transforming company culture across 5 global offices.
This is why I fell in love with strategic event planning. Seeing how the right experience can transform entire business outcomes.
Our Methodology
How We Work
A clear, repeatable method behind every event, whatever its size.
A beautiful event is the start, not the goal. Catalyst pairs luxury hospitality with business strategy. Every detail, from the agenda to the dinner, is built around your outcome, not just the experience in the room.
Discovery
We align on your goals, budget and vision.
Complimentary first call.
Strategy
We design the experience and define what success looks like.
Experience design and metrics.
Delivery
We run the event with precision, down to the last detail.
Flawless on the day.
Measurement
We report on the outcome and the return.
Impact, measured.
Meet the Founder
Tatiana Untura
With over a decade at the pinnacle of luxury hospitality, including Mandarin Oriental standards of service, Tatiana brings an unparalleled level of attention to detail and strategic thinking to every event she designs.
Former luxury hospitality professional with 10+ years of experience. Strategic event creator who has delivered culture-defining experiences for global technology companies.
Work with Tatiana→Ready to Start?
Let's Write Your Success Story
Let's discuss how strategic event management can become a catalyst for your company's growth and culture.