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Strategic leadership and team collaboration
OUR STORY

Elevating Events toStrategic Assets.

From luxury hospitality to strategic event management-transforming business gatherings into catalysts for culture and growth.

Discover Our Journey
FOUNDER'S JOURNEY

From Luxury Hospitality toStrategic Excellence

With over a decade of experience at the pinnacle of luxury hospitality, including serving VIP clients at world-renowned hotels in Milan and London, Tatiana Untura brings an unparalleled level of service excellence to business event management.

The Foundation • Luxury Hospitality Mastery

After orchestrating multiple successful events at ScreenCloud - from intimate leadership offsites to 100-person customer conferences - Tatiana founded Catalyst to help ambitious SMBs transform their events from operational necessities into strategic business assets.

The Catalyst • Strategic Transformation

Every event is an opportunity to strengthen culture, align teams, and drive measurable business outcomes. We don't just manage logistics; we create experiences that become catalysts for growth.

The Philosophy • Strategic Event Creation
Tatiana moderating strategic leadership panel
OUR PHILOSOPHY
"True luxury in events isn't about excess - it's about creating purposeful experiences that deliver lasting business impact."
OUR METHODOLOGY

The Catalyst Approach

Our methodology combines strategic thinking with luxury execution to create events that drive real business outcomes.

01

StrategicAlignment

Every event starts with understanding your business objectives and designing experiences to achieve them.

Business Impact • Objective Mapping • Strategic Design
02

LuxuryStandards

Five-star hospitality-trained attention to detail ensures flawless execution that reflects your brand excellence.

Premium Service • Flawless Execution • Brand Excellence
03

CultureBuilding

Design experiences that strengthen relationships, align teams, and create lasting cultural impact.

Team Alignment • Relationship Building • Cultural Impact
04

MeasurableROI

Track satisfaction, generate assets, and measure business outcomes to prove event value.

Outcome Tracking • Asset Generation • ROI Proof
ScreenCloud Summit success story
FOUNDER'S STORY

When Everything Depends onGetting It Right

100
Team Members Unified
5
Days of Culture Building

How a 3-week deadline became the foundation for transforming company culture across 5 global offices.

"
This is why I fell in love with strategic event planning-seeing how the right experience can transform entire business outcomes.
Tatiana Untura headshot
Tatiana Untura
Founder, Catalyst
Former luxury hospitality • 10+ years experience • Strategic event creator
Read the Full Story
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Ready to TransformYour Next Event?

Let's discuss how strategic event management can become a catalyst for your company's growth and culture.

Strategic Focus

Business outcomes over logistics

Luxury Standards

Five-star hospitality excellence

Proven Results

Measurable business impact

Start Your Journey