Our Story
Elevating Events toStrategic Assets.
From luxury hospitality to strategic event management, transforming business gatherings into catalysts for culture and growth.
Founder's Story
From Luxury Hospitality to Strategic Excellence
With over a decade of experience at the pinnacle of luxury hospitality, including serving VIP clients at world-renowned hotels in Milan and London, Tatiana Untura brings an unparalleled level of service excellence to business event management.
After orchestrating multiple successful events at ScreenCloud, from intimate leadership offsites to 100-person customer conferences and international trade shows, Tatiana founded Catalyst to help ambitious SMBs transform their events into strategic business assets.
Every event is an opportunity to strengthen culture, align teams, and drive measurable business outcomes. We don't just manage logistics; we create experiences that become catalysts for growth.
“True luxury in events isn't about excess. It's about creating purposeful experiences that deliver lasting business impact.”
Founder's Story
When Everything Depends on Getting It Right
How a 3-week deadline became the foundation for transforming company culture across 5 global offices.
This is why I fell in love with strategic event planning. Seeing how the right experience can transform entire business outcomes.
Our Methodology
The Catalyst Approach
Our methodology combines strategic thinking with luxury execution to create events that drive real business outcomes.
Strategy First
Every event starts with understanding your business objectives and designing experiences to achieve them. We map outcomes before logistics.
Luxury Execution
Five-star hospitality-trained attention to detail ensures flawless execution that reflects your brand excellence at every touchpoint.
Measurable Results
We track satisfaction, collaboration improvements, and business outcomes to prove event value and inform future planning.
Meet the Founder
Tatiana Untura
With over a decade at the pinnacle of luxury hospitality, including Mandarin Oriental standards of service, Tatiana brings an unparalleled level of attention to detail and strategic thinking to every event she designs.
Former luxury hospitality professional with 10+ years of experience. Strategic event creator who has delivered culture-defining experiences for global technology companies.
Work with TatianaReady to Start?
Let's Write Your Success Story
Let's discuss how strategic event management can become a catalyst for your company's growth and culture.