Video · Trade Shows & Exhibitions · ROI & Measurement · Brand Experience
Three Things to Count After Every Trade Show
A trade show is not just an event, it's a line in your budget. Measure brand credibility, qualified pipeline and the full return, including flights, hotels and your team's time.
Key Takeaways
- Brand credibility: does the industry see you as a serious player?
- Pipeline: conversations qualified on the day and followed up within a week
- Return: count flights, accommodation and team time, not only the stand
Transcript
You already know, a trade show is not an event, it's a line in your budget. And here are three things worth counting each time. Brand credibility. Do the industries see you as a strong player or do they just pass by you? Pipeline. Real conversations qualified on the day and chased within a week. The third one is return. Probably the most important. It's not only the stand, it's the flight, accommodation, your team's time and then the stand. So how much did you spend on your last stand and what was their return?