From the Field
Video · Company Conferences · ROI & Measurement · Employee Engagement
Three Things to Count After a Sales Kickoff
15 September 20260:29
Judge a sales kickoff by what follows it: a team that knows the product, targets people believe in, and the pipeline created in the two weeks after compared with the two before.
Key Takeaways
- Product knowledge, not just a polished pitch
- A number nobody believes is a number nobody chases
- Compare pipeline two weeks after with two weeks before
Transcript
You already know that a sales kickoff, it's not an event, it's a line in your budget. And here are three things worth counting each time. A team that knows the product cold, not the pitch, the product, targets people actually believe. A number nobody believes, it's a number nobody chases. Pipeline, what your team created in the two weeks after against the two weeks before. So what did your pipeline do after your last sales kickoff?