Video · Attendee Experience · Customer Events · Event Strategy
The Afterlife of an Event
Priya Parker's The Art of Gathering describes three parts to every event: before, during and after. The first 48 hours afterwards are where a personal follow-up turns a good event into a lasting memory.
Key Takeaways
- Every event has a before, a during and an after
- Don't leave attendees alone at the door
- Send something personal within 48 hours
Transcript
What is the afterlife of an event? So recently I've been listening to The Art of Gathering by Priya Parker. What a beautiful book it is. And she has confirmed what we were doing for the last decade, the care in every single part of the event. And she argues that there are three parts, before, during, and after. She calls the last part the afterlife of an event. It is important to take care of that part and not leave your attendees alone at the door because those moments will create something special or will quietly disappear. So in the first 48 hours after your event, send them something that is personalized, unique to them, to create that lasting moment or memory for them.