Video · Customer Events · Event Planning · ROI & Measurement
Send the Save the Date Before Budgets Close
Customers rarely skip a summit for lack of interest. They skip it because the save the date arrived after their budgets closed. Send it before year end, with speakers, partners and venue confirmed.
Key Takeaways
- Send the save the date before the end of the year
- Confirm partners, speakers and venue early
- A clear agenda gives customers a reason to attend
Transcript
Timing is the cheapest thing you can get right and the most expensive thing you can get wrong. Your customers didn't skip your customer summit because they weren't interested to attend. They skipped it because you sent the save the date in February, while their budgets were closed in December. Now, what do we need to do to encourage our customers to attend the summit is to send the save the date before the end of the year. You'd want to have your partners and speakers confirmed, as well as your venue. If you will have a raw agenda, your customers will be encouraged to attend the event because the content might be irrelevant to them. So if you are planning your next customer summit and you don't know where to start, just ask me!